ISBJÖRN of Sweden was founded in 2005 by Maria Frykman Forsberg and
Camilla Schmidt, after they became mothers for the first time and
discovered a gap in the market for high quality and comfortable
outdoor garments for children. The brand believes that all children
are ‘Multisporters by Nature’ and should be allowed enjoy outdoor
activities in all weather conditions, while remaining warm, dry and
ISBJÖRN of Sweden asked me to put them to the test so we wrapped up and hit the beach in Wales. The jackets perform well against the elements and the girls made no fuss about wearing them. The brand is symbolised by the Polar Bear – the toughest animal on the planet and for good reason. Everything from the fabric to stitching is over and beyond what is required but it ensures that the clothing works for all weather conditions and will last.
The company continuously strives to be as environmentally friendly as
possible, while still producing long lasting, tough and premium
quality garments which emulate adult styles and materials.
So now it’s back to school. Time to get uniforms, books and a good jacket for when the weather turns and the evenings get shorter.